Knowledge Sharing and Communications Planning

Objective: Identify the knowledge products you seek to share with specified audiences, as an outcome of the learning & results obtained from your program work. This establishes a vision for the knowledge you are generating, for both learning and greater impact.

The matrix below illustrates the types of knowledge products you may envision. It is important to be clear about your objective and target audiences. Different formats may be needed for different audiences. Also, consider “format” broadly defined – not only printed matter but films, presentations, video, and various social media. It should be appropriately tailored to the target audience.

“Responsible” may also pertain to more than one person or position. Include here a breakdown of who is responsible for what tasks. Important is who will do the report writing or the presentation. Most likely your M&E plan already stipulates who will do the data collection and analysis. You may want to specify here who has the authority to do the final quality check on the report before it is published. Your communication strategy that would accompany the matrix may also identify audiences you intend to target on a regular basis, with a description of their importance and how you will do this.